The beauty industry is constantly evolving, with new trends and technologies emerging every day. As beauty professionals it is essential to stay on the cutting edge in order to offer your clients the best possible service.

Here we share with you the tools you should know that you can implement in this sector.

Key trends in the beauty industry:

1.- The «Clean Beauty» boom: It focuses on minimalism, on products made from natural ingredients, free of parabens and chemicals in general, nowadays when we look for products for the body we check that these are not harmful to the skin and environment. So in beauty services is a great opportunity to offer facials with natural products, for example mineral makeup and hair treatments that have organic and vegan ingredients, free of animal cruelty, which are part of this boom.

2.- Tailor-made experience: Customer service is essential, so try to provide a personalized experience, know your customers, their lifestyle, their aesthetic goals, implement tools that allow an accurate diagnosis of the skin and hair. With this information you will be able to offer them services, treatments and products that match their needs and personality. Remember that the climate in The Woodlands and Magnolias, Texas is hot and humid, so it is important to offer hair products with sun protection, moisturizing facial treatments and hairstyles that resist humidity.

3.- Technology: Innovation at the service of beauty: Technology is revolutionizing the beauty industry. From apps that allow you to try different makeup looks to hair diagnostic tools. Here we share some of them that are among the key trends and that you could use to improve your clients’ experience and optimize your work.

Perfect Corp: Allows customers to try different makeup looks virtually, using their own camera.
Respirology: Uses artificial intelligence technology to analyze the scalp and hair and provide personalized product and treatment recommendations.
DermaScan: Evaluates the scalp and hair for problems such as dandruff, dryness or sensitivity.
ModiFace: Provides a realistic AR makeup testing experience, with options to adjust lighting and background.

4.- Sustainability: A commitment to the planet. In a world increasingly aware of the importance of preserving the environment, we value brands that are committed to sustainability. Offer your customers eco-friendly products, use recyclable packaging and adopt sustainable practices in your business to attract customers who share your values.

5.- Integral wellness: Beauty and health go hand in hand: Integral wellness goes beyond traditional aesthetics. It is a holistic approach that encompasses various aspects of life: physical, mental, emotional and spiritual health.

And I know you’re probably wondering, but how do I incorporate holistic wellness into my beauty business?

You can create a relaxing and cozy environment, use soft music and aromatherapy to achieve a peaceful atmosphere.
It offers services that promote physical wellness such as detoxifying facial and body treatments.
Offers workshops for stress management and anxiety control.
Encourages connection with spirituality by offering mindfulness classes.

6.- Use of social networks: In the dynamic world of aesthetics, social networks have become an important tool for beauty professionals. So it is essential to make use of them and here I show you how you can do it:

Instagram: It is ideal for sharing photos and videos of your services, such as creating makeup and skin care tutorials using your products, which will promote their sales. In addition to connecting with your customers.
Facebook: You can do behind-the-scenes live shows showing the process of some beauty treatments.
Pinterest: It is ideal for sharing beauty ideas, casual hairstyles, party ideas, skin care, etc. Inspire your customers and drive traffic to your website if you have it.

Remember: It is important that you keep up to date with key trends in the beauty industry , not only is it essential to provide good service to your clients, but it will also give you a competitive edge.

Don’t get left behind! The secret to make the most of these tools is to integrate them strategically in your business, become a reference of innovative and avant-garde beauty. If you liked our content and you are interested in putting your knowledge into practice, visit Salon Spa Friendzy, the place where you will achieve your professional dreams, we are located in The Woodlands and Magnolias, Texas.