The beauty world is a constantly growing industry, if you have a passion for nail and eyelash care, and you are motivated by the idea of being your own boss, starting your own business as a manicurist and lashista is an excellent decision.

The first step is always the most difficult, but here are some tips to help you through the process and set yourself up for success.

How to start my own business as a manicurist and lashista?

First step: Education and certification

Make sure you meet all the fundamental requirements such as licenses and certifications that allow you to work as a manicurist and lashista. This will ensure the quality of your services, as well as give you credibility.

If you do not yet have the necessary training and certifications, you can find different training programs such as online courses, in-person workshops or more complete programs at beauty schools.

Step 2: Research and define your market niche

Start by knowing and understanding your competition, you can visit other salons and observe what services they offer, prices, promotions and how they interact with their clients. Analyze what services are most in demand. Identify your target audience, who will be your main clients.

Step 3: Develop a business plan

Create a plan in which you define your objectives and describe in detail what your services will be and the price of them considering the cost of materials, your time and your local competitors. Make a market analysis, create your marketing strategies, describe your financial plan in which you establish an initial budget where you include your initial costs such as rent, devices or equipment to provide your services, etc. And develop what your operational structure will look like.

Step 4: Choose a location and design your workspace

The location is vital to the success of your business. It must be well lit, attractively decorated and pleasant. You must make sure that your salon is cozy and professional. In this point Salon Spa Friendzy can help you, since we have furnished and accessible work spaces.

Fifth step: Invest in equipment and tools

Look for reliable suppliers for your nails and eyelashes products, since it is important to take care that they are of high quality and guarantee the satisfaction of your clients. Another important point is to acquire the necessary equipment, such as manicure tables, UV lamps, eyelash kits and, of course, hygiene tools. Keeping this information in mind also ensures the longevity of your business.

Step six: Implement effective marketing strategies

For this step the first thing to do is to create your brand, which reflects the quality and professionalism of your services. The name and slogan you choose should be focused on your business sector, in this case beauty, manicure and eyelashes.

Step seven: Customer service

The key to a successful business is the way you make your customers feel, so it is important to provide excellent service. Listen carefully to their needs, what their preferences are and with this you will be able to provide a more personalized service in their next visits.

It is important to follow up after providing your services to ensure that they are satisfied with the results.

Step eight: Operational structure

Keep your business always in order to provide your services efficiently and offer positive experiences to your customers.

You can rely on a software that allows you to keep track of your appointments, the registration of each client and your inventory.

It is also important to have safety and hygiene standards in place to protect your health and of course that of your customers.

Step Nine: Loyalty Programs

You can start implementing loyalty programs to encourage your customers to return and recommend your services. You can use point cards for each service they purchase and they can redeem them for discounted or free services. Another option is to offer discounts on your services for those who recommend you to new clients, whether they are friends or family members.

Step ten: Keep up to date with trends

The beauty industry is constantly evolving, so it’s important to stay current as your business grows, look for opportunities to expand and improve your services. Always listen to your clients’ feedback so you know where you can improve. Attend workshops, training courses and industry events to stay ahead of the curve.

Starting your own business requires effort, dedication and passion. Follow these steps and you will be on your way to building a prosperous and satisfying business. We wish you much success in your new venture!

Are you a beauty professional looking for an ideal space to start your business? Then Salon Spa Friendzy is the perfect solution for you! Our spaces are designed to provide a professional and welcoming environment for your clients, and have everything you need to offer high quality services. We are located in: The Woodlands and Magnolias, Texas.